1. Introduction

Welcome to the Blacksmith Production Guide

Every great project starts with a story. And this guide is no different.

At Blacksmith, we’ve spent years refining our craft, delivering top-notch motion design and branding solutions for some of the world’s biggest brands. Along the way, we’ve learned that production isn’t just about getting things done—it’s about how you get things done. It’s the difference between a project that’s merely good and one that’s truly exceptional.

But before we go any further, we wanted to share out work with you, so you can be sure we know our stuff.

But let’s be honest—production can be a bit of a mystery, especially if you’re running a smaller agency and trying to juggle all the moving parts.

Maybe you’ve faced tight deadlines, unexpected challenges, or the struggle to keep your creative vision intact while managing client expectations. We’ve been there, too. And that’s exactly why we created this guide.

This isn’t just a collection of tips and tricks. It’s a behind-the-scenes look at how we navigate the production process at Blacksmith, from the initial concept all the way to the final delivery. We’re pulling back the curtain to show you the systems, tools, and strategies that have helped us not only survive but thrive in this industry.

We’re doing this because we believe that by sharing our knowledge, we can help you avoid some of the pitfalls we’ve encountered and empower you to take your projects to the next level. Whether you’re just starting out or looking to refine your processes, this guide is here to serve as your roadmap.

So, why should you keep reading?

Because the insights you’ll find here aren’t just theory—they’re battle-tested. And because we’re not just going to tell you what to do; we’re going to show you how we do it. We’re sharing real stories, practical advice, and the lessons we’ve learned along the way—sometimes the hard way.

We’ve also packed this guide with downloadable templates, checklists, and resources that you can start using right away. Think of it as your personal toolbox for mastering the art of production.

At the end of the day, our goal is simple: to help you understand the production process better, so you can deliver outstanding work, grow your agency, and maybe even enjoy the ride a little more. Welcome to the journey. Let’s get started.